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Most newspapers – including 7 daily – primarily using custom fonts.

A study by the company source, Ascender Corp., found that as more newspapers gravitate toward the mix of print and online initiatives, many increasingly look towards Custom designs font.

The study, which examined both display and text fonts on the pages of newspapers across the United States, revealed that more than 50,000 sources to choose from, most newspapers relied on a smaller subset of fonts in content to convey its message and design.

"Newspapers have new challenges in the design and publication of printed and electronic versions, Said Bill Davis, author of the study. Formats Each medium has different font and technologies to create and make the sources with optimal readability. The jury is still is deliberating on the best approach to create electronic editions of newspapers in a manner that preserves the appearance of the print edition, particularly in relation with maintaining brand identity.

The study found that 10 families from the most popular font used by newspapers today are: Poynter, Franklin Gothic, Helvetica, Utopia, Times, Nimrod, Century Old Style, Interstate, Trade Gothic and Optima. This makes sense, Davis said, since many of these typefaces were designed specifically for newspapers in that kind designs include features for better readability that address the challenges of reproduction on newsprint.

In addition, the study found that the vast majority of journals studied are based on custom fonts and type faces. Ascender said this is because the use of custom fonts allows publications to strengthen their brand and give a different exclusive quality for publication.

For example, the study found that each of the seven newspapers use typefaces specifically designed or commissioned on their behalf. In addition, 35 of the 100 leading newspapers use a custom typeface or modified font in addition to the retail, outside sources platform.

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Article Source: ArticlesBase.com – The 10 most popular newspaper fonts uncovered